Readers Choice
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Readers' Choice Award Winner: TREK BICYCLE STORE

“It has all paid off with the Trek Bicycle Store being chosen best bike store in this year’s Times Colonist Readers’ Choice Awards.”

 

Ten years ago, when they converted an old Vic West furniture-making shop into the store of their dreams, the local guys behind the Trek Bicycle Store couldn’t have foreseen where those dreams would lead.

 

They did have a clear picture of what kind of feeling they wanted people to have when they walked through the doors, though. They didn’t just want a customer base. They wanted to build a community.

 

“We wanted a place where all types of cyclists could come together and be treated as equals, pros and Joes hanging out next to each other,” says Bill Fry, one of the same group of local owners still getting dirt under their nails a decade later.

 

It’s a comfortable environment. Newbies can attend a free learn-to-ride or bike-maintenance clinic by sharing an espresso with an Olympian. Social gatherings, from town hall meetings to karaoke dance parties, always pull a large, enthusiastic crowd.

 

Finding skilled, friendly staff who are avid cyclists and treat people well has always been vital. “Victoria is an amazing, small city and you need to treat people like you’re going to run into them in the grocery store — because you are going to run into them in the grocery store,” Fry said.

 

The store wanted to be part of the broader community as well, which is why every single year, the Catherine Street store has played an integral role in the Canadian Cancer Society Cops For Cancer — Tour de Rock. They also helped launch the ALS Cycle of Hope, provided a home for Ryder Hesjedal’s Tour de Victoria, and gave logistical support to countless mountain bike races, road bike races and triathlons.

 

It has all paid off with the Trek Bicycle Store being chosen best bike store in this year’s Times Colonist Readers’ Choice Awards.

 

“We are truly grateful to the people in our community for making this happen,” says Fry. “It validates what we set out to do 10 years ago.”

 

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