Tie the Knot
- Page 14
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• The pressure to make marriage proposals extraordinary appears to be on the rise, at least for Millenials. Of the nearly 18,000 respondents who shared their stories via WeddingWire’s 2017 Newlywed Survey, 72 per cent of Millenials said they feel pressured to make their proposals highly unique, while only 45 per cent of Gen X respondents indicated feeling such pressure.


• Proposals might be changing, but getting down on one knee appears to be an enduring tradition that Millenials plan to keep in style. Eighty-two percent of Millenials indicated they got down on one knee to propose. In addition, the tradition of asking for parents’ blessing also remains popular among Millenials, 72 per cent of whom sought such blessings before proposing marriage.


• The average cost of an engagement ring was $5,000.


• The pressure to pick out the right engagement ring appears to be subsiding. That’s because 50 per cent of survey respondents indicated they picked out the ring together.


• Married-couples-to-be also appear to like comparison shopping in regard to engagement rings. The majority of purchasers looked at between two and seven rings before making a purchase.


• While online shopping has changed consumer behaviour in a myriad of ways, couples still prefer brick-and-mortar stores when buying engagement rings. Thirty-one percent of purchasers bought rings online, but 63 per cent made their purchases in-person at brick-and-mortar stores.


• Christmas Day is the most popular day to pop the question, followed by Valentine’s Day. Christmas Eve, New Year’s Day and New Year’s Eve round out the top five.


• How to spread the news of an engagement is perhaps the biggest change surrounding engagements. Engagement parties were once the go-to way to spread the good news, but just one in four couples now have engagement parties. Nowadays, 86 per cent of couples spread the news via social media. In fact, 10 per cent of parents find out about their children’s engagements via social media.


• The days of a short engagement seem to be a thing of the past. The average engagement now lasts 13 months, and 28 per cent of couples are engaged for 16 months or longer.